Just a quick blog to let you know I've changed the name of my shop on Etsy to "RomAntique Soul".
I made this decision primarily because a lot of women do not have a good association with the word "Affair" that I have previously used. When I chose it, I was thinking more on the line of an "affair" meant in the archaic sense of a romantic encounter.
It dawned on me a few months later that too many ladies were scratching their heads in confusion and possibly wondering "what is this girl up to?". Needless to say business has been somewhat slow since I've started.
Eventually my husband was brutally honest about his disliking association with that very word "affair" even wondering why I chose such word. Well if my husband seems to have doubts about my choice of words, I definitely got a clue that the name has not been working.
So I chose to keep "RomAntique" because it's such a nice play-on words with the French word and the word "antique" which is what I work with.
I also wanted a spiritual connotation to the name and after swapping and shuffling words such as "sacred", "heart" and even "gypsy" (a reference to my traveling spirit) I finally came up with a word that is so deeply esoteric and all-inclusive: SOUL.
Because there can't be any bad association with the word SOUL. Everyone loves soul food, soul filling readings and something made with heart and SOUL.
I feel this new name will connect better with potential customer, buyers and even friends.
So far it seems to bring good vibes as my shop views are up again, slowly, but surely.
And for today I will close off with a couple of 'soulful' creations that came out late last week and more are in progress at the moment.
Au Revoir <3 br="" nbsp="">
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